magazine ad

This ad is advertising for buffalo wild wings bar and grill, and is using the visual play of a beer in the center of the table with hands surrounding it, grabbing for it. The words "jump ball" are near the center along with several other beers and wings on the table. The lifestyle this ad promotes is an active, sporty lifestyle were friends go out to watch the game and have a few drinks and food. The ad is geared toward an audience of sports fans and mid-young friends rather than families or young kids. The ad suggests that if i go to buffalo wild wings, i would have a fun time with friends with good wings and chilled beer. It touches on pathos because sometimes you just feel a night to relax and hang with the guys, or a group of friends chilled.